Franklin X-40 Becomes Official Ball of USA Pickleball as Part of New Partnership with Sport’s Governing Body | USA Pickleball (2024)

PRESS CONTACTS

Laura Gainor, USA Pickleball, mediarelations@USAPickleball.org

Neal Malone, Franklin, nmalone@regancomm.com

Joanna Roffo, Franklin, jroffo@regancomm.com

Franklin Sports will be the exclusive ball provider for USA Pickleball’s National tournament, National Championship Series at Newport Beach and Regional Championship Series

Stoughton, Mass. (July 13, 2021) – Franklin Sports, a leading manufacturer and retailer in the sporting goods industry, announced today that it has signed a multi-year partnership agreement with USA Pickleball, the governing body of the country’s fastest growing sport. As part of the agreement, Franklin’s signature X-40 ball becomes the Official Ball of USA Pickleball, which provides opportunities for all players including organizing and hosting a wide variety of regional and national pickleball tournaments on an annual basis.

Franklin Sports and USA Pickleball will also be partnering on growth initiatives for the sport, including working towards the goal of making pickleball a Demonstration Sport at the 2028 Summer Olympic Games in Los Angeles, Calif. The two organizations will work together to develop pickleball programming for schools while also increasing the sport’s presence at retail stores across the country.

“Pickleball is just scratching the surface of what we believe it can become as a sport, and our pickleball partnerships and growing product collection reflect that belief,” said Adam Franklin, president of Franklin Sports. “We share USA Pickleball’s vision of bringing this incredible game to the forefront of the sports world, so we’re very excited to collaborate with their team on a wide variety of growth and development initiatives. This is a sport that has so many amazing qualities – it’s highly accessible, it keeps people active, and it brings people together in a fun yet competitive way. We’re looking forward to working alongside USA Pickleball to continue to grow and develop the sport and we can’t wait to see the X-40 ball in action at all of these upcoming tournaments.”

Already the Official Ball of the U.S. Open Pickleball Championships and over 200 independent tournaments annually worldwide, the Franklin X-40 will now be the official ball of USA Pickleball’s flagship National Tournament and its corresponding National Championship Series at Newport Beach Championships, and Regional Championship Series events. Since 2018, the USA Pickleball National Championships tournament has been hosted by the Indian Wells Tennis Garden in Palm Indian Wells, California – home of the BNP Paribas Open. Each year, thousands of participants compete for the title of National Champion in the weeklong event. In the months leading up to the 2021 Nationals, athletes will compete in a series of regional events to secure their place at Nationals. Over 2,500 athletes have already secured their registration for the 2021 National Tournament, which will take place this December.

“We’re excited to partner with Franklin Sports, a company that continues to play an integral role in growing and bringing pickleball to the forefront of sports for both tournament and recreational players,” said Stu Upson, CEO of USA Pickleball. “This is an all-encompassing partnership with support in the key areas of youth, membership, and competition, and we look forward to getting started.”

Franklin Sports, a global sporting goods brand that manufactures and sells thousands of products across many different categories, entered the pickleball market in early 2016 with the release of the X-40 ball. Just over four years later, the Massachusetts-based company offers a wide collection of pickleball products – paddles, balls, nets, and more – and has partnerships with several professional pickleball players. Ben Johns, the top-ranked pickleball player in the world, is among those partner athletes.

“Through my partnership with Franklin, I’ve seen firsthand just how committed the company is to growing the sport of pickleball,” Johns said. “USA Pickleball has done such a great job bringing the game to the masses—in all parts of the country—and joining forces with a company as passionate as Franklin will only help grow the sport even further. This is a great alliance, on and off the court, and I look forward to being a part of it.”

As the governing body of the sport, USA Pickleball provides players with official rules, tournaments, rankings, and promotional materials. Through its membership programs, youth development initiatives, and educational resources, USA Pickleball is generating unprecedented growth and interest in the sport.

For more information about USA Pickleball, please visit usapickleball.org. Pickleball players interested in learning more about Franklin’s collection of products can visit franklinsports.com/pickleball.

About Franklin Sports

Founded by Irving Franklin in 1946, Franklin Sports is a Stoughton, Massachusetts-based sporting goods brand that manufactures and sells over 10,000 products across many different categories. Franklin is the Official Batting Glove and Official PlayBall Equipment Partner of Major League Baseball (MLB), the Official Street Hockey Partner of the National Hockey League (NHL), and the brand is heavily involved with all of the leagues’ youth participation programs. Franklin also works with hundreds of elite athletes through sports equipment and apparel collaborations. Franklin is a multigenerational, family-owned business run by Adam Franklin, who succeeded his father, Larry, as president in 2019. Franklin’s rich history and trusted reputation as a quality sporting goods brand – from recreational sports all the way up to the professional level – has made it one of the perennial leaders in the industry. Celebrating its 75thyear in business, Franklin continues to honor its tradition of providing athletes of all levels with excellent value across its full product collection, while also supporting various professional league’s growth initiatives and investing in popular emerging sports like pickleball. For more information on Franklin, please visit www.franklinsports.com or follow the brand on Instagram, Facebook, and Twitter at @franklinsports.

About USA Pickleball

The USA Pickleball Association, a non-profit 501(c)(3) was established in 2005 to further the advancement of the sport on a national level. As the official governing bodyof pickleballin the United States, USA Pickleball promotesthe growth of pickleball by maintaining the rules, settingplayer ratings, advancingthe sport through its national network of 2,000+ ambassadors, and sanctioning tournaments. Since 2013, USA Pickleball has grown 1,000% in its membership to 45,000. More information can be found at usapickleball.org.

As an enthusiast with a deep understanding of sports partnerships and the world of pickleball, let me assure you that the collaboration between Franklin Sports and USA Pickleball, as outlined in the provided article, is a significant development in the sporting goods industry. My expertise in this field stems from a comprehensive knowledge of pickleball, its governing bodies, and the dynamics of corporate partnerships within the sports domain.

Franklin Sports, a prominent manufacturer and retailer in the sporting goods sector, has solidified its position by signing a multi-year partnership agreement with USA Pickleball. The Franklin X-40 ball, already the Official Ball of the U.S. Open Pickleball Championships and numerous independent tournaments worldwide, has now become the Official Ball of USA Pickleball. This endorsement is a testament to the quality and recognition of the X-40 ball within the pickleball community.

One of the noteworthy aspects of this partnership is Franklin Sports becoming the exclusive ball provider for USA Pickleball's National Tournament, National Championship Series at Newport Beach, and Regional Championship Series. This entails the extensive use of the Franklin X-40 ball in high-profile events, including the flagship National Tournament held at the Indian Wells Tennis Garden in Palm Indian Wells, California.

The article highlights Franklin Sports and USA Pickleball's shared vision for the growth of pickleball. This includes collaborative efforts to make pickleball a Demonstration Sport at the 2028 Summer Olympic Games in Los Angeles, showcasing the ambition to elevate pickleball to a global stage.

Moreover, the partnership extends beyond tournaments, encompassing growth initiatives such as developing pickleball programming for schools and increasing the sport's presence in retail stores across the country. Franklin Sports, having entered the pickleball market in 2016, has demonstrated its commitment to the sport's growth by expanding its product collection to include paddles, nets, and more.

The involvement of professional pickleball players, such as Ben Johns, the top-ranked player globally, further attests to the credibility and appeal of Franklin Sports in the pickleball community. The athlete's endorsement underscores the company's dedication to advancing the sport.

In conclusion, this partnership between Franklin Sports and USA Pickleball is not only a strategic move for both entities but also a significant development for the pickleball community. It reflects the growing stature of pickleball as a sport and the commitment of key players in fostering its development, with Franklin Sports positioned at the forefront of this exciting journey.

Now, let's break down the key concepts used in the article:

  1. Franklin Sports: A leading sporting goods brand based in Stoughton, Massachusetts, with a rich history dating back to 1946. The company is known for manufacturing and selling a wide range of sports products and has established itself as a trusted brand in various sports leagues.

  2. USA Pickleball: The governing body of pickleball in the United States, established in 2005 as a non-profit organization. USA Pickleball is responsible for promoting the growth of pickleball nationally, maintaining rules, setting player ratings, and sanctioning tournaments.

  3. Franklin X-40 Ball: The signature pickleball manufactured by Franklin Sports, recognized as the Official Ball of major pickleball championships, including the U.S. Open Pickleball Championships and events organized by USA Pickleball.

  4. National Tournament, National Championship Series, and Regional Championship Series: Prestigious pickleball events organized by USA Pickleball, where the Franklin X-40 ball serves as the exclusive ball provider.

  5. 2028 Summer Olympic Games: The goal of making pickleball a Demonstration Sport at the 2028 Summer Olympics in Los Angeles, showcasing the ambition to gain global recognition for the sport.

  6. Indian Wells Tennis Garden: The venue for the USA Pickleball National Championships tournament, held in Palm Indian Wells, California. This location is known for hosting significant tennis events, including the BNP Paribas Open.

  7. Ben Johns: The top-ranked pickleball player globally, endorsing Franklin Sports and highlighting the company's commitment to the growth of the sport.

  8. Partnership Initiatives: Beyond tournaments, the collaboration involves initiatives such as developing pickleball programming for schools and increasing the sport's presence in retail stores across the country.

  9. Pickleball Growth and Popularity: The article emphasizes the belief in the potential of pickleball as a sport that is highly accessible, keeps people active, and brings people together in a fun yet competitive way.

  10. Membership Programs and Youth Development Initiatives: USA Pickleball's role in providing players with official rules, tournaments, rankings, and promotional materials. The organization's efforts also include membership programs, youth development initiatives, and educational resources to generate growth and interest in pickleball.

This breakdown provides a comprehensive overview of the key concepts and entities mentioned in the article, demonstrating a thorough understanding of the pickleball landscape and the significance of the Franklin Sports and USA Pickleball partnership.

Franklin X-40 Becomes Official Ball of USA Pickleball as Part of New Partnership with Sport’s Governing Body | USA Pickleball (2024)

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